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Google Plans $1 Billion Investment in THG Ingenuity

Google and THG Ingenuity partnership

Google plans to invest in THG Ingenuity at a potential valuation of $1 billion, strengthening its position in e-commerce infrastructure and AI-driven retail innovation.

According to reports, the deal would give Alphabet’s Google a minority stake in THG Ingenuity, the technology arm of The Hut Group. This collaboration aims to expand cloud, logistics, and data-driven marketing solutions for global online retailers.

Why it matters

  • Infrastructure expansion: Reinforces Google’s role in powering global retail through Cloud + AI solutions.
  • Strategic validation: Underscores confidence in Ingenuity’s end-to-end commerce platform.
  • Competitive positioning: Puts Google in direct competition with AWS, Shopify, and Microsoft Azure for enterprise e-commerce clients.

About THG Ingenuity

Ingenuity provides full-service digital infrastructure, including hosting, fulfillment, payments, and performance marketing for international brands. The platform has become a major player in the global retail technology ecosystem.

Looking ahead

If finalized, the partnership could accelerate THG Ingenuity’s expansion while integrating Google’s AI tools and analytics deeper into retail operations, driving smarter logistics, personalization, and multi-channel commerce.

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