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Mark Zuckerberg is before the judge's gavel again in a case about the Metaverse


 The government watchdog previously sued social media giant Meta in 2020 for "anti-competitive behavior" following its acquisition of WhatsApp and Instagram.


The US Federal Trade Commission, FTC, has filed a lawsuit against Meta and its CEO, Mark Zuckerberg, in an attempt to prevent the social media giant from "its ultimate goal of fully acquiring the 'metaverse'."


In a complaint filed in the Northern District of California on Wednesday, the Federal Trade Commission (FTC) alleged that Meta and Zuckerberg's possible acquisition of virtual reality company Within and its fitness app, Supernatural, is illegal under US antitrust laws, as well as a way for the communications company to social. To "buy her way to the top" rather than "compete for merit". The complaint alleged that under Zuckerberg's management, Meta was a "potential participant in the VR fitness app market" with the resources to develop its own app, but chose instead to own Supernatural by purchasing Within. The move is claimed to impede "future innovation and corporate competition" among companies in the United States.


As stated in the complaint: “As Meta is well aware, the effects of a social network on a digital platform can make its platform stronger – weaken its competitors and seriously reduce competitiveness – as it gains more users, content, and developers.” “Acquiring new users, content, and developers helps each other, creating a self-reinforcing cycle that will cement the company's early precedence. This market dynamic can motivate companies to compete aggressively in beneficial ways by adding useful features to products or hiring new employees, for example.”


The FTC said it plans to block the Meta acquisition of Within in an effort to boost competition and help consumers:


“It is possible that the mere prospect of Meta's entry has affected the competition in the VR fitness app market. If Meta is allowed to buy Within, that competitive pressure will wane.”

 Meta has allegedly been interested in acquiring any potential companies that threaten its plans and this is allegedly nothing new. In 2020, the Federal Trade Commission (FTC) filed a complaint against Facebook - before rebranding it to Meta - for "anti-competitive behavior" for its $19 billion acquisition of WhatsApp in 2014 and the purchase of Instagram for $1 billion in 2012, citing concerns Similar on stifling innovation. Both apps, which handle messaging and photo-sharing services, respectively, were purported competitors to Facebook Messenger and the main platform.


The FTC said at the time: "Facebook's $1 billion acquisition of Instagram in April 2012 allegedly neutralized the immediate threat posed by Instagram and made it more difficult for another competitor on personal social networks to acquire a significant volume of users." "Its acquisition of WhatsApp allegedly neutralizes the possibility that WhatsApp itself may threaten Facebook's monopoly on personal social networks and ensures that any future threat will have greater difficulty acquiring a large volume of users in mobile messaging applications."


Since rebranding Facebook to Meta in October 2021, the social media company has announced several initiatives focused on expanding into the Metaverse, including the possible launch of a crypto-enabled payments platform. In May, Meta opened a brick-and-mortar store in the San Francisco Bay Area, which sells hardware for the virtual reality field.


According to the complaint. Unless the court prevents Meta from acquiring Within, the acquisition is likely to take place on August 1.

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