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MoneyGram, the new giant in the Bitcoin sphere

 


MoneyGram, the U.S. money transfer giant, will allow the purchase and sale of Bitcoin at its physical kiosks. An offer made possible thanks to its partnership with Coinme, a cash/crypto exchange operator and ATM provider.

Bitcoin becomes popular in payment infrastructures

The adoption of crypto-currencies by mainstream payment infrastructures continues to grow. After PayPal and its subsidiary Venmo, Visa and Mastercard integrating or planning to integrate stablecoins into their respective networks, it's MoneyGram, the world's number two money transfer company, that's getting in on the act.


In a statement released Wednesday, the company, which operates in more than 200 countries, announced that it will introduce a BTC buy/sell service for its U.S. customers in the coming weeks. Initially, 12,000 MoneyGram money points will be involved, with another 5,000 to follow. To access this new feature, users will need to download the Coinme app, which will allow them to get a quote to buy or sell a set amount of Bitcoin. If they accept the quote, the consumer will receive a code, valid for five minutes, to lock in the fee and present it to a MoneyGram cashier who will finalize the transaction.

A new user profile for Bitcoin

This initiative - juicy for its makers, who will each collect 4% on customer transactions plus an additional $2.75 fee - will likely open the cryptocurrency market to a new user profile.

Alex Holmes, CEO of MoneyGram:

This innovative partnership opens our business to a whole new customer segment, as we are the first to launch a cryptocurrency model by building a bridge with Coinme to connect bitcoin to local fiat currency.


Customers notably impressed, for one reason or another, by traditional crypto exchange platforms and who will be able to familiarize themselves with a Bitcoin that has become accessible. All the more accessible since many MoneyGram kiosks are installed in Walmart stores. Walmart is the world's largest general retailer, which also takes a small commission of about $2 on top of the customer's bill.


But this initiative also opens up the possibility of easily acquiring Bitcoin and selling it to unbanked people. This is a significant advantage because, according to Coin ATM Radar, fewer than 3,000 of the nearly 17,000 crypto kiosks and ATMs in the United States allow users to sell their Bitcoin for cash.

Bitcoin buy/sell service to expand

While the idea of buying/selling Bitcoin, considered the money of the internet, at a physical counter may seem somewhat incongruous, it meets, according to Coinme CEO Neil Bergquist, a real demand, especially from a segment of the population very attached to cash transactions.


The two partners intend to roll out their offering internationally in the second half of 2021.

Neil Bergquist , CEO of Coinme, statement from the release:

MoneyGram has spent more than 80 years building one of the largest P2P payment networks in the world. By integrating its global infrastructure with our licensed cryptocurrency exchange technology, we can enable the buying and selling of cryptocurrencies across its entire system using cash. This is a major milestone for the bitcoin and cryptocurrency communities, and for the millions of people who will benefit from reliable, easy and affordable access to digital currency. 


A way for MoneyGram to join its core business based primarily on money transfers between immigrant population and country of origin.

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